I help ambitious organisations navigate digital transformation, sharpen their leadership, and make decisions that compound. Advisor, board member, and strategic partner — based in Barcelona, working globally.
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I've spent two decades leading digital strategy, product, and organisational transformation across high-growth businesses in Europe and beyond. Certified in AI leadership by Google and IBM, and trained in financial modelling at Wharton — I bring rigour and real-world experience in equal measure.
Today I advise founders, sit on boards, and partner with leadership teams navigating complexity — whether that's scaling operations, adopting AI, or building the kind of culture that outlasts any single strategy.
I help organisations cut through the noise and build a digital strategy that actually gets executed. From AI adoption to product thinking to data infrastructure — focused on real business outcomes, not tech for tech's sake.
Strategy · AI Adoption · Digital Roadmaps →A trusted strategic voice at board level — bringing digital, operational, and commercial perspective to founders and leadership teams navigating growth, investment, or change. Long-term and relationship-first.
NED · Advisory Board · Investor-stage →Strategy only works if the organisation can carry it. I work with leadership teams on the people side of transformation — building decision-making culture, navigating change, and developing the next layer of leaders.
Executive Coaching · Team Development · Change →I speak on digital transformation, AI leadership, and building organisations fit for the next decade. Drawing on 20 years operating across Europe — practical, direct, and grounded in what actually works.
Keynotes · Panels · Executive Workshops →Most organisations think they have a digital strategy. What they actually have is a list of technology projects.
The differences in legal responsibility, time commitment, and compensation are significant enough to matter.
Technology doesn't transform organisations. Leaders with the right frame do.
Here are a few.
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I've spoken at IE Business School, ESADE, 4YFN, and Startupbootcamp on topics ranging from AI and digital transformation to leadership in high-growth environments and building organisations that last.
Available for keynotes, panels, workshops, and executive sessions — in English, Spanish, Portuguese, and French.
Enquire About SpeakingWhether you're a founder, a board, or a leadership team navigating transformation — if you want a strategic partner who's been in the room, I'd love to talk.
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